Quickly Erasing IBM
The New York Times thinks that Lenovo moved too fast in rebanding all of IBM’s computers, but they purchased the right to do so, and while I personally won’t buy their new series to appeal to lower cost tastes, I still love the mostly unchanged ThinkPad line, no matter which company name graces it.
Related Posts:Lenovo executives assumed rightly that the I.B.M. brand would still resonate in the United States market and serve to assuage the worries of existing and prospective customers about the I.B.M. ThinkPad line of laptops. Lenovo also realized there would be concern among American customers about buying from a China-based company they had never heard of.
Yet Lenovo has moved far more swiftly to remove the I.B.M. name from its brand-building venture than analysts and marketing experts had expected, leaving many wondering if Lenovo has abandoned the I.B.M. brand too quickly.