Sony Aplogizes for Battery Problems

Sony has publicly apologized for the woes consumers and laptop manufacturers have experienced because of faulty Lithium-Ion batteries sourced from the company. Worries over battery packs over-heating and catching fire have led several laptop manufacturers including Dell, Apple, Lenovo and Fujitsu to conduct major recall and replacement programs for affected laptop batteries.

AP reports that Sony seems to have been reluctant to admit its faults. This is apparent with how the company executives acted during the press conference, in which they bowed lightly while seated. In contrast, it is a practice by executives of Japanese companies to bow deeply while standing up when they make public apologies.

In particular, Sony claims that the battery problem is not actually a safety issue, but it has grown to be a social one. The company stands by its earlier statement that the battery packs only overheat in rare cases, and when handled a certain way, and that they have launched the voluntary recall program to show their willingness to ensure the safety of laptop consumers.

Still, for avid laptop users like ourselves, any possibility of danger being caused by potentially flammable parts deserves attention by the manufacturers.

Meanwhile, Sony expects this issue to hurt the company’s bottomline, affecting the Japanese economy in general, too. Sony has offered other concessions, too, such as slashing prices of its upcoming PlayStation3 console in the Japanese market. Analysts predict, however, that Sony will be able to weather this storm and still come out to be a strong player in the portable power industry, especially because there are only a few competitors in that field.

Related Posts: